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Technology will become even more important to consumers, driven by a “homeward bound” trend

  • Growth in time and money spent on the internet

    • -

      Computer equipment

    • -

      Broadband subscriptions

    • -

      E-commerce

    • -

      Voice over IP

  • Growth in in-home entertainment

    • -

      DVD, VoD, internet TV

    • -

      Home cinema, Blue Ray players

    • -

      Video games and consoles

27 GXC ConsumerOfTheFuture_BainStudyJanuary2009v2 This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.

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