X hits on this document

82 views

0 shares

0 downloads

0 comments

28 / 36

The trend to “hive” or stay at home will accelerate mainly during the recession period

Pressures on cash flow are causing families to stay home more often:

  • 73% of US consumers cut back on spending on entertainment, recreation, and eating out (Gallop Poll)

  • For 28% of UK consumers, eating out will be the first items to be cut

Annual UK beer sales (rolling average, thousands of barrels)

30K

UK example

20

On-trade Off-trade

10

Tendency towards off-

trade alcohol purchase

0

expected to accelerate

2008

2003

“People fear the future, and now with the banking crisis, they are even more afraid… they buy a bottle at the supermarket and they drink it at home.”

Owner, Le Festi'Val bar and cafe

1998

However as cash flow and confidence recovers, consumers will start going out again

Source: British Beer and Pub Association, Jefferies & Company (August 7, 2008); PwC T h i s i n f o r m a t i o n i s c o n f i d e n t i a l a n d w a s p r e p a r e d b y B a i n & C o m p a n y s o l 28 GXC ConsumerOfTheFuture_BainStudyJanuary2009v2 e l y f o r t h e u s e o f o u r c l i e n t ; i t i s n o t t o b e r e l i e d o n b y a n y 3 r d p a r t y w i t h o u t B a i n ' s p r i o r w r i t t e n c o n s e n t . ( A u g u s t 2 0 0 8 ) ; N e w Y o r k T i m e s ; F a i t h P o p c o r n ' s B r a i n R e s e r v e ; F i n a n c o

Document info
Document views82
Page views82
Page last viewedSun Dec 04 20:26:36 UTC 2016
Pages36
Paragraphs699
Words4690

Comments