The same consumers will increasingly "polarize", spending on both value and premium at the same time
More consumers patronize Discount products
& channels during downturn
The trend to "polarization" will accelerate… with a bias to more Discount this time
Premium products and concepts remain attractive in the long run
Selective indulgence during tough times
Renewed lifestyle when economy picks up again
29 GXC ConsumerOfTheFuture_BainStudyJanuary2009v2 This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.