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The same consumers will increasingly "polarize", spending on both value and premium at the same time

  • More consumers patronize Discount products

& channels during downturn

The trend to "polarization" will accelerate… with a bias to more Discount this time

  • Premium products and concepts remain attractive in the long run

    • -

      Selective indulgence during tough times

    • -

      Renewed lifestyle when economy picks up again

29 GXC ConsumerOfTheFuture_BainStudyJanuary2009v2 This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.

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