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Executive Summary: How Brands Respond

  • Ensure you have the best value proposition for your core customers

    • -

      Continue innovation and meaningful premiumization of experience

    • -

      Retailers and producers need to collaborate to keep conversations with consumers positive (transform Below The Line consumer dialogue, focus on the in-store experience)

  • Don’t squander years’ worth of brand equity for a few quarters of sales

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      Offer real value for money

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      Create offers for recession psychology

  • Relearn the lessons of winners in previous downturns

    • -

      Dust off the 80’s playbook

    • -

      Drive simplicity-speed through repeatable models

-Increase focus on margin by aggressive cost and cash flow management 3 GXC ConsumerOfTheFuture_BainStudyJanuary2009v2 This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.

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