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The current global crisis poses four questions to consumer goods producers

  • How are consumers feeling and changing their

behaviors?

  • What is the impact on global consumer trends?

  • What should companies do to react?

32 GXC ConsumerOfTheFuture_BainStudyJanuary2009v2 This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.

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