X hits on this document

100 views

0 shares

0 downloads

0 comments

33 / 36

Implications of consumer trends for consumer goods producers

Trends

  • -

    Relatively stable:

  • -

    Questions on timing/impact:

Implications:

Consumer

Spend

Premiumisation

Sensory/

experience

polarisation

indulgence

Right Now

Medium-long term

Discretionary

Rise of the

spend increase

East

  • Continue innovation and

premiumization of experience

  • Once predictable parts of strategy are

now turbulent:

  • Continue to work with customers to transform BTL consumer dialogue

  • Adjust to recession environment:

    • -

      Offer real value for money

    • -

      Offers for recession psychology

  • -

    Eastern Europe and Asia no longer the clear ‘growth hedge’ for the developed world

  • -

    Shift towards greater regulation may impact

1

Don’t lose focus on innovation and in store activities

2 3

Dust off the “80s playbook”

Ensure you have the best value proposition

Recommended actions:

5 Develop strategy for sustainable growth that’s robust against downside scenarios

Capabilities required:

4

Define and rollout repeatable models for revenues and costs

6

Build capabilities to win during real turbulence

33 GXC ConsumerOfTheFuture_BainStudyJanuary2009v2 This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.

Document info
Document views100
Page views100
Page last viewedSat Dec 10 19:23:56 UTC 2016
Pages36
Paragraphs699
Words4690

Comments