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34 / 36

The Alphabet Game...

Effort and resources

A

  • Stay the course on innovation and in store transformation

  • Start the 80s Play Book

  • Drive simplicity-speed through repeatable models

90%

B C

• Hedge against deeper recession and declining ‘Growth in the East’ through greater focus on ‘profit hunts’

8%

• Continue to ensure that the strategy and business model are robust against alternative future scenarios

2%

34 GXC ConsumerOfTheFuture_BainStudyJanuary2009v2 This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.

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