The Alphabet Game...
Effort and resources
Stay the course on innovation and in store transformation
Start the 80s Play Book
Drive simplicity-speed through repeatable models
• Hedge against deeper recession and declining ‘Growth in the East’ through greater focus on ‘profit hunts’
• Continue to ensure that the strategy and business model are robust against alternative future scenarios
34 GXC ConsumerOfTheFuture_BainStudyJanuary2009v2 This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.