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Lessons from previous downturns: Winners demonstrated strong fundamentals and adaptability

Strong core business and deep understanding/appreciation for the sources of that strength

Vulnerable core business and/or insufficient clarity on what really drives success

Cohesive and aligned management team with a clear strategy

Divisive leadership and/or vague sense of strategic intent

Multi-year focus on balance sheet and asset building

• Consumed by short term effects on P&L/compensation

Lean and flexible operating model to maintain investments

High fixed costs embedded in rigid organization structure

Embrace turbulence as an opportunity and demonstrate the courage to seize it

• Allow trauma to thwart decision- making and force defensive/ reactive moves

Winners

Everyone Else

35 GXC ConsumerOfTheFuture_BainStudyJanuary2009v2 This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.

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