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Consumers with low incomes will be hardest hit by cash flow pressures

DEVELOPED COUNTRIES

Lower incomes

Middle class

Higher incomes

pressure (e.g.

(cuts to middle

cushion from cash

manufacturing)

management)

flow problems

Exposure:

  • Heavily exposed to unemployment

  • Moderately exposed to unemployment risk

  • High income and high levels of savings provides

  • Low savings

cushion

  • Low savings rate

% households*

~40%

% income*

~10%

* USA example Source: Bureau of Labor Statistics 6 GXC ConsumerOfTheFuture_BainStudyJanuary2009v2 This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.

~40%

~20%

~40%

~50%

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