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WWW.EUROPEANCONCEPT.EU

Premises and assumptions

Successful companies are able to identify and fulfill new users’ needs:

Creating solutions at the cutting edge of technology

Integrating existing value propositions with new innovative opportunities

Innovation is the key

To drive market segmentation and face market polarization

To face cost-based competition from emerging countries

Successful companies place users at the center

The ultimate aim is to satisfy the final customer / consumer

Offer innovative and articulated value propositions that integrate advanced services and tangible goods.

Involve suppliers and customers in the product design process to achieve sustainable competitive advantage

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