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International Strategy

474

Multidomestic Strategy

475

Are Value Chains Real?

469

Global Integration Versus Local Responsiveness

470

Pressures for Global Integration Pressures for Local Responsiveness

470 472

Global Strategy

476

Transnational Strategy

477

Endnotes

485

When Pressures Interact

Types of Strategy

474

473

Looking to the Future:

What's New in the World of Strategy Types?

C A S E : The Globalization of eBay

Summary

484

Key Terms

485

481

12 Country Evaluation and Selection

488

C A S E : Carrefour: Finding Retail Space in All the Right Places

489

Introduction 493

How Does Scanning Work? Managing the Alternatives

494 494

Scanning Versus Detailed Analysis

494

What Information Is Important in Scanning?

496

Opportunities

496

Risks 501 Does Geography Matter?

Don't Fool with Mother Nature

504

Collecting and Analyzing Data

507

Some Problems with Research Results and Data

508

External Sources of Information

509

Internally Generated Data

510

| Point | g ^ ^ ^ ^ ^ 3

Should Companies Forgo Investment in Violent Areas?

Country Comparison Tools

512

Grids Matrices

512 513

Allocating Among Location

s

515

Alternative Gradual Commitments

515

Geographic Diversification Versus Concentration

516

Reinvestment Versus Harvesting

518

Noncomparative Decision Making

519

Looking to the Future:

Will Prime Locations Change?

520

CASE: FDI in South Africa

521

479

51 I

Contents

13

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