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Distribution Strategies

674

Does Geography Matter? Is Necessity the Mother of Invention?

675

Deciding Whether to Standardize

676

Choosing Distributors and Channels The Challenge of Getting Distribution

676 677

Hidden Costs in Distribution

678

E-Commerce and the Internet

Managing the Marketing Mix

679 680

Gap Analysis

680

Looking to the Future:

Marketing to the "Haves," the "Have-Nots"

(and the "Have-Somes")

682

CASE: Tommy Hilfiger: Clothes Make the Man and Vice Versa

Summary

686

Key Terms

687

Endnotes

687

683

17 Global Manufacturing and Supply Chain Management

C A S E : Samsonite's Global Supply Chain

691

Introduction

694

What Is Supply Chain Management?

695

Global Manufacturing Strategies \

696

Four Key Factors in Manufacturing Strategy

696

Information Technology and Global Supply Chain Management

700

Information Technology

701

Quality

703

Zero Defects Versus Acceptable Quality Level The Deming Approach to Quality Management

703 704

Total Quality Management (TQM)

704

Six Sigma

705

Quality Standard

s

705

Supplier Networks

707

Global Sourcing

708

Major Sourcing Configurations The Make or Buy Decision

710

709

| Point | g f f l f l 3 ^ f f l Should Firms Outsource Innovation?

710

Supplier Relations

712

The Purchasing Function

713

Inventory Management

715

Lean Manufacturing and Just-in-Time Systems

Foreign Trade Zones

716

Transportation Networks

717

715

690

Contents

17

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