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Contents

  • PART TWO

COMPARATIVE ENVIRONMENTAL FRAMEWORKS

2

The Cultural Environments Facing Business

C A S E : The Java Lounge—Adjusting to Saudi Arabian Culture

90 91

Introduction 94 The People Factor

95

Cultural Awareness

96

A Little Learning Goes a Long Way

97

The Idea of a "Nation": Delineating Cultures

98

The Nation as a Point of Reference How Cultures Form and Change

99

98

Language as Both a Diffuser and Stabilizer of Culture

100

Does Geography Matter?

Where Birds of a Feather Flock Together

103

Religion as a Cultural Stabilizer

104

Behavioral Practices Affecting Business

106

Issues in Social Stratification

106

Work Motivation

109

Relationship Preferences

I II

Risk-Taking Behavior

I 12

Information and Task Processing

I 13

Communications

I 15

Dealing with Cultural Differences

118

Accommodation

I 18

Cultural Distance: Usefulness and Limitations

I 19

Culture Shock

119

Company and Management Orientations

121

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Does International Business Lead to Cultural Imperialism?

Strategies for Instituting Change

125

Looking to the Future:

What Will Happen to National Cultures?

127

C A S E : Charles Martin in Uganda: What to Do When a Manager

Goes Native

128

Summary

132

Key Terms

133

Endnotes

133

3

The Political and Legal Environments Facing Business

CASE: China—Legal Growing Pains in a Land of Opportunity

137

Introduction

141

The Political Environment

142

Individualism Versus Collectivism

143

Political Ideology

144

Trends in Political Systems

150

90

123

136

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