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Chapter Seven l Licensing

Torino 2006 Official Licensees

Licensee Asics

AAMS – Cosnsorzio Lotterie Nazionali BHolding Boglaffi Caffarel Cattaneo Cravatte Codital Dale of Norway EarBags Editrice il Castoro Ferrino Fontanafredda Fun Box Giemme Giochi Preziosi Ikon Innov8 ISM Ltd. Kelemata La Stampa Lanterna Magica Mondo Pastiglie Leone Ravensburger RCS – Gazzetta Dello Sport Segway inc. Seri System

Sintesi Smoby Italia The Swatch Group Tecnoptic Trofè

112 l IOC Marketing Report – Torino 2006

Products Outerwea , sportswea , casual wear clothing accessories, rucksack , big bags “Gratta e vinci” programme Notebooks and lenticular accessories Posters Chocolate Ties, silk foulard and pochette Slippers Norwegian knitwear Earwarmers Mascots books for children Mountain and trekking accessories Wines Board games Writing instruments, mousepads and umbrellas Stuffed toys Celebrative medals Scarves Video games Perfume, lipstick Special projects Home video cartoon Balls, snow toys Candy pastilles Puzzles Sports-themed book , DVDs Segway human transporter Porcelain accessories [mugs, plates], non-sport luggage, thermal bags, towels, blankets in wool (non-Norwegian) and fleece Ski helmets, bibs, tubolars, headbands Die cast, pinball game Watches, stop-watches Eyewear Pins, key chains

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