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Chapter I 6

Torino 2006 Olympic Tickets

The ticketing programme for the XX Olympic Winter Games in Turin was highly successful. The excitement of Torino 2006 competitions and ceremonies attracted visitors and spectators from Italy and around the world, who purchased 90% of the available tickets. The programme reached its budget target on Day 6 of competitions, and ultimately surpassed its goal by 5 million.

Tickets Available Tickets Sold Target Revenue Total Revenue

1,133,481 896,481* 64,400,000 66,000,000** [4% over target]

Ticket Sales to Public

495,000 [55%]

Torino 2006 tickets

  • *

    This figure does not include 30,000 tickets sold for the training sessions at Palavela

** This figure represents the net to the Organising Committee after VAT

IOC Marketing Report – Torino 2006 l 103

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