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Ticketing l Chapter Six

Ticket Sales Process

The first phase of Torino 2006 ticket sales ran from November to mid-December 2004, with a random selection system applied for cases in which demand exceeded availability. Buyers received official notification from the Organising Committee confirming the purchase of tickets in January 2005. The second phase of Torino 2006 ticket sales began in February 2005 with real-time sales. Buyers received vouchers immediately and tickets were shipped to the purchasers’ addresses in December 2005.

Real-time Ticket Sale Channels

Location

Available Sales Channels

Italy

www.torino2006.org/tickets Torino 2006 Call Center 3,000 branches of the Sanpaolo Group 350 TicketOne points of sale

European Economic Area

www.torino2006.org/tickets Torino 2006 Call Center National Olympic Committees

All Other Countries

National Olympic Committees

Torino 2006 Ticket Pricing Facts

17% of the tickets are priced between 20 and 30 33% of the tickets are priced between 30 and 50 24% of the tickets are priced between50 and 80 12% of the tickets are priced between 80 and 100 8% of the tickets are priced between 100 and 150 6% of the tickets are priced over 150 Sports ticket price range: 20 to 370 Ceremony ticket price range: 250 to 850

IOC Marketing Report – Torino 2006 l 105

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