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Chapter Seven l Licensing

Five Olympic Stores opened throughout Italy during the lead-up to the Games. The Olympic Superstore, a 2,000 square metre retail centre in Torino’s Piazza Vittorio Veneto, opened for business on 1 December 2006. The Organising Committee also established strategic partnerships with major retailers and made merchandise available online at www.olympicstore.it

The Organising Committee also established agreements with the National Olympic Committees in Canada, Japan and the United States to market official Torino 2006 merchandise in those countries. In addition, Torino 2006 retail areas were created in airports in Austria, Sweden, Switzerland and Denmark.

National Retail Network

Olympic Stores: 5 Authorised Retailers: 2,000 + Partnership with Carrefour Italia for national distribution: Retail “corners” in 40 Carrefour stores

E-commerce

Online sales in Italy and abroad via www.olympicstore.it

The Olympic Superstore

ypes of Merchandise Available: 800 + Superstore Customers: 300,000 + Area: 2,000 square metres Maximum Capacity: 1,200 people Staf : 150

Venue Concessions

Open: Games Time Venue Concession Areas: 40 Total Area: 1,500 square metres Staf : 250

110 l IOC Marketing Report – Torino 2006

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