APPLICATION 10.6: Bundling of Satellite TV Offerings
Bundling by Direct TV, Inc.
Bundling prices are shown in Table 1, where the incremental costs help to demonstrate the bundling price scheme.
Notice adding sports costs $10 extra, but the full movie package adds $43 ($15 for Showtime and $28 for HBO/STARZ).
Both packages together ($51) offers a minor savings over buying the separate packages.