The easiest way to be successful is to already be successful.
Take these two situations:
When the media is looking for sources, they will be drawn to experts who have already received press.
When potential customers are looking for experts, they will look for your previous results.
How to become more marketable so people will want to hire you, do business with
you, and promote you:
1. 2. 3. 4.
Be extremely knowledgeable in your field. Actively seek endorsements from management, and clients. Select a niche and specialize in a market with no saturation.
Build relationships with the media and do them favors because one press mention can make you extremely marketable.
5. 6. 7. 8
Put written and video testimonials on your website. Let other people promote you by asking for referrals. Dress professionally yet uniquely. Have confidence in yourself
Final word: The easier it is for people to promote and sell you, the more money and attention you’ll receive.