The biggest misconception with personal branding is that you won’t make as much money if you take a niche. People immediately think that a niche means a smaller audience.
Why you need to start small
If you don’t take a niche, then people won’t know about you.
By starting small, you can buy yourself enough time to be able to handle the mass market, both employee wise and emotionally.
There’s no such thing as an overnight success, so you’re best bet is to start small so you can gradually increase your presence.
How to spread your wings once you’re positioned
If your positioning contains a specific audience, shorten it. In my case, my personal brand statement is “personal branding expert for Gen-Y.” I can reduce it to “personal branding expert” because I’ve already received enough recognition.
Change all of your marketing materials with your new positioning statement so that a larger audience views you as their solution.
Final word: When you take an niche, you can stand out and gain the necessary visibility in order to own the larger market.