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  • The biggest misconception with personal branding is that you won’t make as much money if you take a niche. People immediately think that a niche means a smaller audience.

  • Why you need to start small

    • 1.

      If you don’t take a niche, then people won’t know about you.

    • 2.

      By starting small, you can buy yourself enough time to be able to handle the mass market, both employee wise and emotionally.

    • 3.

      There’s no such thing as an overnight success, so you’re best bet is to start small so you can gradually increase your presence.

  • How to spread your wings once you’re positioned

    • 1.

      If your positioning contains a specific audience, shorten it. In my case, my personal brand statement is “personal branding expert for Gen-Y.” I can reduce it to “personal branding expert” because I’ve already received enough recognition.

    • 2.

      Change all of your marketing materials with your new positioning statement so that a larger audience views you as their solution.

Final word: When you take an niche, you can stand out and gain the necessary visibility in order to own the larger market.

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