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  • By having more than one website, you can gain more control over both your online brand presence and your market.

  • Creating multiple websites is similar to purchasing apartments in the game of Monopoly: the more you own, the wealthier you are.

  • I recommend that you purchase the following domain names:

    • FullName.com [ex. DanSchawbel.com]

    • Topic.com [ex. PersonalBranding.com]

    • TopicBlog.com [ex. PersonalBrandingBlog.com]

    • TopicTV.com [ex. PersonalBrandingTV.com]

  • Each of these websites should serve a purpose

    • FullName.com - Use this site as your online resume.

    • Topic.com - Use this site to demonstrate your knowledge on a topic.

    • TopicBlog.com - Use this site to write/co-write articles weekly.

    • TopicTV.com - Use this site to publish video interviews.

Final word: Reserve domain names even if you’re not going to turn them into websites so you can protect your personal brand and your business.

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