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You’ve Never Heard Before - page 7 / 16

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  • You’re probably not famous, but you can become famous if you start associating your name with people who are more successful than you are.

  • Brands open the doors to success.

    • If someone hasn’t heard of your name before, you need a brand to back your credibility up. For instance, if you were a journalist at US Weekly, you would have access to A-list celebrities, even if their publicists haven’t heard of you before.

    • Potential clients, conference organizers, and the media would rather work with, hire, and interview people who work for leading brands or renowned experts.

  • How to build brand association

      • 1.

        Review your professional network to see if you’re connected to anyone who is successful and respected by society.

      • 2.

        Start a project with this person, interview them, or volunteer to help them.

      • 3.

        Ask them for an endorsement, and an introduction to someone in their network who is more successful than they are. You can review their LinkedIn and Facebook contacts to find someone.

      • 4.

        Repeat this process

Final word: Leverage other brands to connect with bigger brands, and then leverage those to get even bigger brands.

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