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  • The best way to become successful is to make others successful first.

  • As rich as Lebron James and Lady Gaga are, they’ve made people a lot more money than their own net worth.

    • Lebron James makes Nike, and the Cavaliers NBA team, a lot of money. Both of these brands benefit from Lebron’s superstardom, his fans paying for promotional products, tickets to watch him play, and from the publicity they get from his appearances. If they didn’t benefit more than he did, there wouldn’t be a relationship.

    • Lady Gaga makes her manager, agent, publicist, Akon’s record label “Kon Live Distribution,” the venues where she performs, her designer, and many more people and places, a lot of money. Since Gaga is making them successful, they have reciprocated by building her brand.

  • Start focusing on how to help other people, build their brands, and make them rich because they will return the favor.

  • Strategies

    • Write about other people, link to their website, and interview them.

    • Become a “connector” by introducing two people who could mutually benefit each other.

    • Collaborate on a project and give them a percentage of the revenue generated.

    • Send them an endorsements if you trust them.

Final word: It’s far easier to build relationships, and your brand, when you help other people out first.

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