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comparison

outdoor adventure

MEDIA

BROADEN YOUR REACH, SAVE MONEY, CUSTOMIZE YOUR AD BUY

#FULL PAGES

TOTAL CIRC

TOTAL COST

1

675,000

$87,815

2

680,000

$87,040

3

1,438,500

$83,433

OUTDOOR ADVENTURE MEDIA COMPARED TO NATIONAL PUBLICATIONS

Cut Advertising Costs & Increase Exposure with Outdoor Adventure Media!

PUBLICATION

Outside

Backpacker

OAM

As seen above, a 3x plan with OAM costs less than a 1x or 2x buy in national publications. With OAM, your brand receives exposure in 9 publications, with the benefit of repeat exposure! The above 3x OAM buy would also include added value opportunities and programs; such as grassroots event marketing, web banner ads and sponsorships, lead-generating contests and promotions, email newsletters, dealer tie-ins and more. Our sales team will work with you to customize a turn-key marketing program with added value to meet your needs and fit your budget!

TOTAL CIRC

FULL PAGE

PUBLICATION

PER ISSUE

OPEN RATE CPM

OAM COMPARED TO NATIONAL NICHE Reach more readers and spend less money

PUBLICATIONS with OAM!

FLEXIBILITY

  • Do you only want to advertise in certain regions of the country?

  • Do you need dealer support in some areas of the country, more so than others?

  • Do you want the ability to tag/support regional dealers in your ads or to run

different creative in different regions of the country, in the same month?

  • Do you think your ad dollars deserve more added value?

With Outdoor Adventure Media’s network of regional magazines you can have all the flexibility above and more! OAM works hard for your ad dollars and our added value programs are stronger, more valuable, and easier to customize than the national magazines. Contact your sales representative for more information on a custom marketing campaign that fits your needs.

WEND

45,000

$82

Powder

70,000

$145

Bike

56,371

$148

Canoe & Kayak

60,000

$100

Climbing

40,000

$112

OAM

454,500

$58

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