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Smartphones in the US Enterprise

KEY RESEARCH FINDINGS

Consumer Influence: Adoption of mobile technology within enterprise environments is hastened by the rapid rise of personal smartphone usage within corporations. As users have begun accessing enterprise applications via browser log-ons from their smartphones, IT organizations

have realized the need for a more secure environment.

Universal Drivers: Most of the enterprise users surveyed for this report stated that they are adopting mobile applications to increase productivity levels by leveraging tools purchased directly by their workforce. Respondents reported that mobile applications enable work teams to reach out to each other whenever necessary, reduce workflow lag time, increase intra-work group efficiencies, and avoid duplication of efforts and lost time.

Soft Dollar Benefits: Supporting work/life balance is another important factor in the rapid rise in smartphone adoption within the enterprise environment. When employees have access to information via familiar tools such as their smartphone, they are more productive and generally happier in their roles. Positive employee experiences lessens turnover and abates human capital cost.

SPECIFIC ENTEPRISE USAGE TRENDS

Unaddressed Pain Points

While IT Enterprise managers are generally enthusiastic about extending applications from the desktop to mobile devices, they also believe mobile Enterprise application platform providers should make improvements, including:

Changing the presentation layer Improving interfaces and greater functionality Using an agnostic backend Increasing the focus on partnerships to standardize upgrades Improving security features Improving synchronization

Device Preferences:

While iOS

favored

among

enterprise

users,

and Blackberry devices are currently the mobile enterprise market is not a

Cloud Computing

two-player race. Like inserting itself in the

the consumer cult enterprise by way

of iPhone users, Android is of rapid consumer adoption.

Smartphone

history

offers

a

poignant

reminder

that

users

are

loyal

to

solutions

that

meet

their

needs,

but

only

while

their

needs

are

being

met.

Certain verticals are further along in transitioning their mobile applications to a cloud- based environment:

Applications Supported:

Enterprise IT managers reported that they are

supporting

email,

calendar

functions,

GroupWise,

and

Internet

functionality for their corporate users through mobile devices. corporations are also using Blackberries for process automation.

Some

Usage Trends: Not surprisingly, one of the most prevalent user groups of

mobile applications within enterprises are sales corporate sales forces, traveling sales managers, field

other

supporting

personnel.

Mobile

applications

are

groups, including sales support, and being extended to

nearly

every

sales-related

position

in

many

organizations.

Enterprises

are

also equipping customer-facing employees with mobile technology, even when they are not directly involved in sales.

applications

Health care IT managers are evaluating and implementing mobility applications on internal clouds.

IT executives in manufacturing expressed strong support for cloud- based mobility applications, noting that the time and cost savings of a cloud approach

quickly became apparent.

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