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Quantitative Evaluation Results

Attracting Power – Tracking and Timing

NMNH - 38% of visitors stopped (1 of 46 elements)  

AMNH - 41% of visitors stopped (1 of 32 elements)

Holding Power – Tracking and Timing

NMNH - 0:46 or 0.8 minutes median stop time/visitor (6 of 46)

AMNH - 1:23 or 1.4 minutes median stop time/visitor (1 of 32)

Cumulative Stop Time – Tracking and Timing

NMNH - 30.8 minutes (1 of 46 by 5+ minutes)

AMNH - 64.2 minutes (1 of 32 by 22 minutes)

Total Number of Stopped Visitors – Sweeps

NMNH - 210 visitors or 11% of all stops (1 of 46)

AMNH - 283 visitors or 15% of all stops (1 of 32)

Most Liked or Interesting Part of the PTG – Exit Interviews

NMNH - 27% of all responses (1 of 46)

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