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Marketing Individual Programs

Background:

At the most-recent colloquium there was a recommendation that the

Public Information Office provide assistance with marketing of individual programs. In response, a workshop was held last academic year. Based on the success and interest, I will repeat the workshop on April 9, from 9:30-11:30 a.m., in the TLC on the first floor

of the Library/Learning Resource Center.

Objective: Work with interested faculty, staff or managers from campus programs to participate in a partnership with the Public Information Office to develop promotional materials in support of expanding their enrollment. The workshop is intended to provide background so that foundational pieces can be created for a program-level marketing campaign.

Outcomes: Identification of target audiences and what to say to each audience. Creation of promotional text for use in brochures, flyers, the Web, student e-mails and podcasts will be completed outside the workshop hours.

Results:

Participants will receive the following items, all produced in conjunction with the Public Information Office and from the PIO budget:

[]

Flyer

[]

Brochure

[]

Photos

[]

Text to use on Web site

Other potential promotional opportunities:

[] [] [] [] []

Promotion on Podcast Promotion in all-student e-mail “Did you know?” feature “Why I teach” profile @Cypress

NOTE: These items will be created working in conjunction with participants following the completion of both workshop sessions.

Registration:

Via the Staff Development site on MyGateway.

Contact: Marc Posner, Public Information Officer mposner@CypressCollege.edu or ext. 47006

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