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Introducing B-COP: A Methodology to Benchmark Competitive Online Performance

Sandeep Krishnamurthy* Associate Professor of E-Commerce and Marketing Business Administration Program University of Washington, Bothell Box 358533, 18115 Campus Way NE, Room UW1-233 Bothell, WA 98011-8246 Phone: (425) 352 5229 Fax: (425) 352 5277 E-mail: sandeep@u.washington.edu URL: http://faculty.washington.edu/sandeep

Rahul Patel Rahulpatel19@gmail.com

Ajay Kaushal Systems Analyst Deloitte Consulting LLP 705 Fifth Avenue South, Suite 1100 Seattle, WA 98104-2845 akaushal@gmail.com

*Corresponding Author

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