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Introducing B-COP: A Methodology to Benchmark Competitive Online Performance - page 16 / 21

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ADDITIONAL READING

Adamic, L. & Huberman, B. (2000). The Nature of Markets in the World Wide Web. Quarterly Journal of Electronic Commerce, 1(1):5-12.

Hoffman, D.L., Novak, T.P. & Chatterjee, P. (1995). Commercial Scenarios for the Web: Opportunities and Challenges. Journal of Computer-Mediated Communication, Special Issue on Electronic Commerce, 1(3), Retrieved May 24, 2005, from- http://www.ascusc.org/jcmc/vol1/issue3/hoffman.html.

Huberman, B. & Adamic, A. (1999). Growth Dynamics of the World Wide Web. Nature, 401:131.

Huberman, B. (2003). The Laws of the Web: Patterns in the Ecology of Information. MIT Press.

Kotha, S. (1998). Competing on the Internet: - The Case of Amazon.com. European Management Journal, 16(2), 212-222.

Porter, M. (1998). Competitive Advantage : Creating and Sustaining Superior Performance. Free Press.

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