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Introducing B-COP: A Methodology to Benchmark Competitive Online Performance - page 17 / 21

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17 / 21

Yahoo.com

1

1

0

Microsoft.com

2

6

-4

MSN.com

3

2

+1

Google.com

4

3

+1

AOL.com

5

11

-6

eBay.com

6

5

+1

Mapquest.com

7

28

-21

Amazon.com

8

7

+1

Real.com

9

209

-200

Weather.com

10

30

-20

MEDIAN

5.5

6.5

  • -

    2

Table 1 Comparison of Nielsen//NetRatings and Alexa.com Results

Alexa.com

Rank Disparity

Rank

(NNR-Alexa)

Nielsen//Net Ratings Top 10

Brands, Augu

st 2005

NNR

Rank

17

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