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Introducing B-COP: A Methodology to Benchmark Competitive Online Performance - page 18 / 21

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Figure 1a Relative Rank Vs. Relative Page View: Amazon.com

2.5

Quadrant I (Niche-1)

Quadrant II (Strongest)

2.0

Ebay.com

Relative Page View

1.0

jcpenney.com samsclub.com

0.5

target.com Bn.com Buy.com

1.5

Disney.com

X

Amazon.com

Quadrant III (Weakest)

Quadrant IV (Niche-2)

0.0

0.0

0.5

1.0 Relative Rank

1.5

2.0

Figure 1b Amazon.com’s Competitive Landscape Chart

Ebay.com

Circuit City

Target

wal-mart.com

Bn.com

JC Penney

Amazon.com

Sam s Club

buy.com

Blockbuster .com

Disney.store

Legend:

Indirect competitor Direct competitor Tertiary traffic

Traffic to Amazon.com only Traffic from Amazon.com only Two way traffic

18

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