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Introducing B-COP: A Methodology to Benchmark Competitive Online Performance - page 20 / 21

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Figure 3a Relative Rank Vs. Relative Page View: Google.com

3.00

Yahoo.com

2.50

Relative Page View

2.00

1.50

1.00

0.50

go.com lyvos.com

ask.com aol.com altavista.com

msn.com

Xgoogle.com

0.00

0.50

1.00

1.50

2.00

2.50

3.00

3.50

Relative Rank

Figure 3b Google.com’s Competitive Landscape Chart

Netscape.com

Ask.com

yahoo.com

altavista.com

Microsoft.com

msn.com

google.com

myway.com

Go.com

lycos.com

Aol.com

LEGEND Indirect competitor Direct competitor Tertiary traffic

Traffic to google.com only Traffic from google.com only Two way traffic

20

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