We are heading towards new means of presenting visual information; means that demonstrate the embodiment of IT into architectural elements or objects. These realizations explore the probability of context with various levels of abstraction, giving alternative ways for visual communication. In this chapter I will present some examples from various scales, starting from a building’s scale and gradually reducing in scale.
“Four years ago, Frank G. Zarb, chief executive of the NASDAQ stock market's parent company, decided to take the role of visionary leader to a new level: he would commission a Times Square sign so big and bright that it would make all the others blur into the background.”[Blair, 2000] The result of that endeavour is the eight-story cylindrical sign that wraps around the Condé Nast Building, at Broadway and 43rd Street. The screen wraps 27 metres around the Condé Nast Building and takes up about the same space as three basketball courts. It is 45 centimetres thick and its surface is more than 3,000 square metres. From a control room in the Condé Nast Building, operators and managers run the screen, which displays advertisements and stock information from companies listed on the NASDAQ market — anything from simple text to full-motion movies.
Using Everyday Objects as Communication tools
Fig. 17 The NASDAQ sign [Source: http://www.adventurist.net/trips/ nyc_07-2003/gallery--times_square/]