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The Three Phases of Implementing the IDEA-STD-1010-A Inspection Standard for Detecting Counterfeit Components


Art Ogg Quality Director World Micro Telephone: (770) 698-1900 Email: aogg@worldmicro.com


The reasons for poor Quality and for the receipt of counterfeit or reworked components will be explained. The positive effects upon the mitigation of illegal and reworked parts by the implementation of the IDEA-STD-1010-A Inspection Standard will be highlighted. A detailed explanation of how counterfeit components are finding their way into the United States will be shown in addition to real examples of how the IDEA Inspection Standard was used to detect counterfeit/reworked components.

The presentation will show milestones and helpful tips on how to implement the standard with as little impact to the organization as is possible. The presenter will explain the reasons why electronic components are illegally modified and how you can detect fake shipping boxes, labels and packaging materials. The material will conclude with suggestions about what your organization can do in addition to implementing the IDEA-STD-1010-A Inspection Standard to protect your organization from receipt of counterfeit electronic components.


Art Ogg joined World Micro in March 2006. As the Director of Quality, Mr. Ogg is responsible for World Micro Quality Initiatives, product quality, ISO Certifications and technical documentation. Prior to joining World Micro, Mr. Ogg held Senior Quality management positions with Seagate Technology and Digital Equipment Corporation. He brings 40 years of Quality and high tech electronics experience to this position.

Mr. Ogg earned his degree in Business Administration from the North Central College. He is an IDEA Certified Professional Inspector, an ISO Lead Auditor and a 6-Sigma Greenbelt. He has given numerous presentations at SMTA conferences and written several technical white papers on the subject of counterfeit, reworked electronic component detection and mitigation. He is the SMTA-Atlanta Chapter Secretary.

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