Psychology, 4/e by Saul Kassin ©2004 Prentice Hall
Social Influence Attitudes and Attitude Change Cognitive Dissonance Study
Behavior that conflicts with attitudes can arouse cognitive dissonance.
Dissonance creates tension, which people are motivated to reduce.
Dissonance can be decreased by changing the attitude that conflicts with behavior.
Group paid $1 to lie about the boring task said they liked it more.