Psychology, 4/e by Saul Kassin ©2004 Prentice Hall
Social Perception Forming Impressions Mixed Evidence: Does it Extinguish or Reinforce First Impressions?
Participants were asked to evaluate a person’s academic potential and had high or low expectations.
Half watched videotape of person taking achievement test.
Without viewing the tape, expectations influenced evaluations.
Viewing the videotape these initial expectations.