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Psychology, 4/e by Saul Kassin ©2004 Prentice Hall

Social Perception Forming Impressions Mixed Evidence: Does it Extinguish or Reinforce First Impressions?

Participants were asked to evaluate a person’s academic potential and had high or low expectations.

Half watched videotape of person taking achievement test.

Without viewing the tape, expectations influenced evaluations.

Viewing the videotape magnified these initial expectations.

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