Retailing in India is exciting and challenging. In a country where the customer habits change every 100 Kilometers and with citizens speaking more than 2000 languages, it is not easy to build a successful retail business. The potential on the other hand is huge with a growing middle class consuming population. Many of the modern retailers are new in this business and are grappling with mastering the business environment. We thought it apt that we collaborate with PricewaterhouseCoopers and help in disseminating some knowledge about the various initiatives taken by retail companies in the country. Since this report is based on interviews with Chief Executive Officers of retail businesses, it does give a high level view of what companies are doing to maximize market potential.
Chief Executive Officer Retailers Association of India