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Case in point 13—Swarovski’s Water Schools

The Water Schools programme has had a positive impact in increasing awareness about the importance of water management, improving water management initiatives, etc. For example, the Diqing Tibetan Middle School discovered that pollution was affecting the Nachi River. The students developed an action plan involving—

  • Compilation and public display of information about the status of the river

  • Open letter to the prefecture government

  • Public singing and dancing performance to draw attention of the public

  • Direct river restoration activities: removing trash from the river bed and planting trees along

the bank

  • Awareness information for local hotels and business

The students’ efforts have been successful in garnering positive and supportive reactions from the community and local government.

Source: Primary research interview with Swarovski India Pvt Ltd

PricewaterhouseCoopers

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