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Regular Season

$165

25%

NCAA Tournament

$497

75%

College Football

$506

100%

Regular Season

$396

78%

Post-Season Bowl

$110

22%

Games

Professional Football

$2,041

100%

Regular Season

$1,618

79%

Post-Season Playoffs

$260

13%

Super Bowl XL

$163

8%

Source: TNS Media Intelligence

In 2007, CBS will again offer "NCAA March Madness on Demand." All games from the first three rounds of the Tournament will be streamed live over the internet, available at no charge to PC users with a broadband connection.

For the 2006 Tournament, CBS signed up 18 advertisers to sponsor these webcasts including Courtyard by Marriott, Dell Computers, Lowe's, Pontiac, and State Farm Insurance. The aforementioned advertisers also ran spots in the TV broadcasts. Advertising units on the webcasts include billboard displays around the perimeter of the viewing window and video ads during the periods when the television broadcasts are in commercial break.

For more about TNS, please visit here.

Center for Media Research - Daily Brief

http://www.centerformediaresearch.com/cfmr_brief.cfm?fnl=070319

25 percent, and there are over 300 nationally televised men's basketball games each season on broadcast and cable networks.

By comparison, college and professional football TV ad revenue is distributed exactly the opposite with 75 to 80 percent coming from the regular season and 20 to 25 percent from the post-season.

Network TV Advertising Revenue(2005-06 Regular Season vs. Post-Season

Men's College Basketbal

$662

100%

Total Ad Spend

($ Millions)

% Of Total

Back Issues:

3/20/07 - Global Ad Growth Rate on Internet Yellow Pages Outpacing Print Four to One 3/19/07 - March Madness Media Marquee 3/16/07 - One Third of Internet Users Have Logged on Wirelessly 3/15/07 - Streaming Video, Themed Merchandising and Clearance Items Highlight Customer

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3/21/2007 4:31 PM

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