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The Peter F. Drucker and Masatoshi Ito Graduate School of Management Claremont Graduate University - page 11 / 12





11 / 12

Session 5: Saturday June 17, 2006

Read: Walter Kuemmerle, “Building Effective R&D Capabilities Abroad,” Harvard Business Review, March-April 1997, pp.61-70 (HBS 97206)

Case: 049)

Philips versus Matsushita: A New Century, a New Round (HBS 9-302-

  • 1.

    How did Philips become the leading consumer electronics company in the world in the postwar era? What distinctive competence did they build? What distinctive incompetence?

  • 2.

    How did Matsushita succeed in displacing Philips as No. 1? What were its distinctive competencies and incompetencies?

  • 3.

    What do you think of the change each company has made to date—the objectives, the implementation, the impact? Why is the change so hard for both of them?

  • 4.

    What recommendations would you make to Gerald Kleiterlee? To Kunio Nakamura?

Case: P&G Japan: The SK-II Globalization Project (HBS 9-303-003)

  • 1.

    As Paolo DeCesare, what factors do you need to consider before deciding what to recommend in your SK-II presentation to the global leadership team (GLT)? What kind of analysis will you need to do in preparing for that meeting?

  • 2.

    Does SK-II have the potential to become a global brand within Procter & Gamble’s worldwide operations? Why or why not?

3. Which of the three options should Paolo DeCesare recommend to the GLT? What benefits do you expect to gain? What risks do you see?


How should he implement implications for P&G’s new resistance do you expect?

your recommended option? post-2005 organization? What

What are the support and/or


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