Session 6: Wednesday June 21, 2006
Read: Pankaj Ghemawat, “Distance Still Matters: The Hard Reality of Global Expansion,” Harvard Business Review, September 2001 (HBS R0108K)
“The Future of Outsourcing,” Business Week, January 2006, pp.50-64
Case: Ice-Fili (HBS 9-703-516)
How well positioned is Ice-Fili relative to its key competitors?
What are the economics of branding for Nestle?
How can regional players afford to operate at such low prices?
What strategy would you recommend to Ice-Fili?