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The Peter F. Drucker and Masatoshi Ito Graduate School of Management Claremont Graduate University - page 8 / 12

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Session 3: Saturday June 10, 2006

Case: Formula One Motor Racing (HBS 9-703-412)

  • 1.

    What were the key steps in Bernie Ecclestone’s transformation of Formula One (F-1) into a multi-billion dollar global sporting spectacle?

  • 2.

    Evaluate the economics of each of the key actors in the F-1 market. Why do auto racers, teams, car manufacturers, advertisers, track owners, race promoters, and fans continue to flock to F-1 races?

3. What are the key challenges facing F-1 in 2002?

Read: Michael Porter, “Strategy and the Internet,” Harvard Business Review, March 2001, pp.63-78 (HBS R0103D)

Uday Karmarkar, “Will You Survive the Services Revolution?” Harvard Business Review, June 2004, pp.100-107 (HBS R0406G)

Case: eBay, Inc. (HBS 9-700-007)

  • 1.

    What is eBay’s strategy for delivering value?

  • 2.

    How would you assess eBay’s strategy to date?

  • 3.

    What implication do you draw from this case on global strategy?

Case: The Creation of the European Union (HBS 9-703-032)

1. What are the Europeans so intent on economic integration?

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