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Business Case

consumer marketplace, given widespread acceptance of value- added services and plug-in cards.

The business case for a flexible network interface in the homes to integrate today's multiple independent networks is driven by quality, choice, and convenience. Below are some market research data points that help to build the primary business case for the RG that consumers will pay a premium for quality service, choice of offerings, and convenience.

Consumer Trends:

  • The Internet and Worldwide Web is estimated to grow from

    • 4.8

      million Web site servers today to 100 million in 2000. Current market estimates for Internet users vary:

  • -

    Interactive Age: 22 to 24 million; and

  • -

    FCC Chairman Reed Hundt: 40 million (expects 200 million by 1999).

  • Current number of on-line subscription users (Prodigy, America OnLine, Compuserve): 8 million, with 40% growth projections (Source: Wall Street Journal).

  • Forrester Research predicts the Internet Access market to be:

  • -

    Consumer: Growing to $250M in 1997, and $700M in

1999; and

8

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