published by Nielsen. Studies are showing that about 60% of people with cable available will subscribe. The current figures show that 80 to 85 million homes are passed by cable. It is also important to note that the current DBS subscriber base (two million people) represents about 4% of cable share. Cable operators have enjoyed regional exclusive markets. The RG could provide a mechanism to rejuvenate the cable industry.
The Digital Broadcast Satellite (DBS) market represents a major opportunity due to its success and continued growth projections. Two million customers have signed in the first year of operations, and DBS will "pass" two billion homes worldwide by 1997, (Source: DBS Digest). The RG offers innovation possibilities for digital receiver module designs.
Telcos are planning to offer wireless cable video services in the short-term, as recently reported in the Wall Street Journal. Bell Atlantic and NYNEX are planning to pass seven million homes, and Pacific Telesis recently acquired Cross Country systems. The RG offers wireless cable receiver design opportunities.
Dataquest reports the number of cable modems shipped in 1995, and manufacturer to be 14,000 units. Dataquest also estimates the number of high Trends speed (V.34) PC modems to be over one million units in 1995, and strong growth is projected.