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Cinema and VOD in Italy (and elsewhere) - page 10 / 15

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pwk.it - VoD Italy   21 November 2008

Movies in the age of UCGs

Internet tends to become the only repository for all video content

While technology evolution tends to lower the entry cost for producers (even users…), the Internet tends to lower the physical costs of distribution

Cinema faces increasingly direct competition by other forms of video entertainment

The long tail promises more life and mobility to content (in space and in performance) thanks to the proactive role played by uesrs

But the long tail does not kill the Pareto Law (80-20), all it really implies is that the competition for audience increases and so does the relative cost of ensuring the success of a hit will (rule of marketing)

So what is really Cinema? Primary use in theater and strong capacity to build brands (actors, authors, themes, narrative cycles etc.)

Cinema thrives if it preserves its capacity to set trends and influence other forms of entertainment and discussion (personal, social etc.)

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