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Cinema and VOD in Italy (and elsewhere) - page 11 / 15

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pwk.it - VoD Italy   21 November 2008

The on line movie life cycle

proj dev-funding- pre-production-post

     theatrical

      tv

      home video

utente

finale

E-commerce

On line ADV

On line (cross-media) marketing

Community development

On line retail

The current most promising opportunities for on line cinema are related to building/testing projects, brands, audiences and performance

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