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Cinema and VOD in Italy (and elsewhere) - page 12 / 15

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pwk.it - VoD Italy   21 November 2008

From Packaged Goods to Conversational Media

Dictation

creator's dictation of a highly produced package of content

Distribution

economic differentiation based on the control of distribution

Product

Perfection and Deliberation

shipping a highly produced package of media

Consumption

"sit back media"

Conversation

audience is the principal author, and the conversation is the content

Platform

the architecture of the platform is the key to differentiation and success

Service

Iteration and Speed

"perpetual beta"

Engagement

"lean forward media"

As told by John Battelle

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vs.

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