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Cinema and VOD in Italy (and elsewhere) - page 3 / 15

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pwk.it - VoD Italy   21 November 2008

Major forces in action

Technology

Globalization

Regulatory &

Public Policy

The future of Communication

Literally a Complex System: very hard to make any accurate forecast

YOU (me, he?)

The whole ecosystem of communications is undergoing a wide transformation with the user/consumer/individual as the main force driving such huge change

Business users

X-Y-Z… generations

Nomadic

Aging

Customization

Media

?

The media industry is just a subset still at odds with the transformation occurring

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