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Cinema and VOD in Italy (and elsewhere) - page 5 / 15

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pwk.it - VoD Italy   21 November 2008

Video over IP in Italy

The Video over IP world is basically split in two very distinct environments. Technology enables to centralize many management processes buth such distinction should always be very carefully remembered

On line video - Employing the open nature of the Web to break barriers

The web (and its affiliates) is already a huge entertainment arena with audiences comparables to traditional media. Still, as far as video is concerned, no clear successful model of monetization has so far emerged

The entertainment business is dominated primarily by large portals-aggregators offering marketing opportunities to rights holders and developing ad placement

Other. But let’s not forget about mobile and public display (not only d-cinema)

IPTV – Employing the flexibility of IP to bring “traditional” digital interactive tv to the consumer

It is enabling TLCs to enter the broadcast industry

The business comes from very well defined models: VoD, nVoD, PVR, nPVR, EPG

So far this is the only environment where VoD generates sound revenue

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