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Cinema and VOD in Italy (and elsewhere) - page 6 / 15

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pwk.it - VoD Italy   21 November 2008

Broadband development

Broadband development in Italy lags behind most of Europe and is experiencing very strong slow done in 2008.

10.7M HH by mid 2008 (2% growth) - 8.7M families (37%)

11M families with no PC

14M families with no BB

70% families say no interest

(Beetween 2008)

Very good news from the broadband mobile evolution with over 22M 3G users by ed 2007 and rapid growth of 3G VAS

ARPU non voice VAS

(Y € / user)

22.8%

15.4%

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